Best Ways to Approach Speakers and Sponsors at the Event

6 Min Read

Connecting effectively with speakers and sponsors at Blockchain Futurist can elevate your presence from attendee to valued professional. These individuals are deeply embedded in the Web3 ecosystem—forming thoughtful, strategic introductions can unlock partnerships, mentorship, and future collaboration. Let’s explore how to approach speakers and sponsors with confidence and authenticity.

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Do Your Homework Beforehand

Effective outreach starts long before the event doors open. Research speakers’ backgrounds, recent projects, and social media posts to understand their work and interests. Sponsors often have goals—whether it’s visibility, lead generation, or community building—so knowing their value proposition helps tailor your approach.

When you mention something specific like a recent blog post or protocol update, it shows you’ve done your research and respect their time. Craft your introduction around that context rather than just asking for a pitch slot. Conversations that feel well-informed tend to be more memorable.

Start with Warm, Contextual Connections

Cold approaches can be hit or miss—but warm introductions land better. Use LinkedIn or Twitter to connect ahead of time, referencing the upcoming event. A brief note like, “Looking forward to your session on protocol economics at Futurist—would love to grab a coffee during the breaks if you’re available” is respectful and targeted.

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Alternatively, if you share mutual connections, ask for an intro. This builds trust before you even begin the conversation. For example, connecting via a colleague who has worked with a speaker or sponsor creates a natural bridge—much more compelling than approaching as a stranger.

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Timing Is Everything: Choose the Right Moment

Approaching someone right before they go on stage or during a busy session can backfire. Speakers and sponsors are often swamped with tasks and crowds. Instead, aim for:

  • Breaks between sessions: When energy levels are downshifted and people are more receptive.
  • Side events or happy hours: Informal settings make it easier to start natural conversations.
  • Post-panel or post-demo moments: Complimenting them right after their talk shows you were present and engaged.

A well-timed interaction is remembered more than an off-time pitch. Offer a concise comment—”Loved your point about [topic]. It aligns with what we’re building at [your company]”—then let the conversation flow.

Be Concise, Clear, and Helpful

Once you’ve got their attention, clarity wins. Whether you’re speaking to a sponsor or a speaker, know your “ask” and articulate it succinctly. If you’re a founder, explain your project in 30 seconds—highlighting what problem you solve, who you are, and why now.

But balance is key: don’t just take value—offer it. Is there an article you can share, a connection you can facilitate, or feedback you can provide? Reciprocity strengthens rapport. And when conversations go well, ask directly: “Would you be open to continuing this? Maybe coffee tomorrow morning?”

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Use Event Tools, but Keep It Human

Many events offer networking apps and in-person lounges. Use those to request meetings—they show intent and remove friction. But don’t rely solely on technology. These platforms are a starting point—follow up with a message that references your brief interaction.

For instance: “Great to chat after your talk on decentralized identity. I’d love to continue our discussion over coffee. Let me know if you’re available Saturday morning.” This approach is thoughtful and personal.

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Follow Up — Thoughtfully and Promptly

The conversation doesn’t end when the event does. Whether you’ve had a few minutes or a longer chat, send a short follow-up after the conference—within 24–48 hours. Reference something specific from your exchange and propose a next step, whether it’s a call, resource share, or intro to someone in your network.

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Even if the answer is “not now,” polite persistence can evolve into meaningful relationships over time. And every interaction is a stepping stone.

Conclusion: Approach with Preparation, Confidence, and Respect

Navigating an event like Blockchain Futurist becomes transformative when you approach speakers and sponsors strategically. Do your research, connect early, time your approaches well, and follow up with intention. Be clear, be helpful, and most importantly—be authentic.

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